Beauty Food – Between Food and Cosmetics
July 13th 2009 -
True beauty comes as well known from the inside. Ever more food manufacturer take this realization literally and develop edible products, which are to make beautiful. An obligatory definition does not exist however so far. In the form of pills and tablets Nutricosmetics are to increase for example the skin firmness, which improve hair structure or which self-protection of the skin in the sun strengthen.
Such food auxiliary means are among other things in Italy or France available. In addition, classical food is marketed with cosmetic effects, for example as “anti-aging beer” with Antioxidants or as Beauty drink with secondary plant materials and Co enzyme Q10. Also the German consumer can order itself both products over the Internet. In France there is already a “anti-fold jam” or a Yogurt, which promises beautiful skin.
With such and similar advertising promises, arises the question, which requirement must fulfill their scientific proof. The advertisement for food generally may not be misleading. The same is valid for Cosmetics. A particularly high requirement is placed against the scientific proof by advertising statements with food, which promises a promotion of the health. The requirements are less high with effect statements without direct health purchase, how it is usually with the advertisement for Cosmetics the case.
“Nutricosmetics” become consume, their application refer however to the outside appearance. It is disputed whether such advertising promises must be just as well occupied as clearly health-referred data. Thus for example attorney Andreas holds pure-hard in the magazine “German food review” the opinion that advertising statements, which refer only to “beauty” must fulfill smaller requirements. Attorney Ralf Welzel from Berlin sees that differently: “The effect of slim making food must be likewise occupied. It is not evident from there why for other stressed effects, which likewise concern the beauty, other yardsticks should be valid.”
Only regarding advertising promises, but also under nourish-physiological criteria beauty food with caution is not to be enjoyed. For example if a product contains certain secondary plant materials in high dosages. Because particulars of these materials can have also harmful effects as a function of the taken up quantity. Beyond that it is at present still unclear whether and how these substances affect each other mutually.
Tags: anti-aging beer, beauty food, cosmetics
